My Story

Hi there! I’m Jo, and I’m so glad you’re here. My journey into canine nutrition all started with my adopted German Shepherd, Gi, who had a rough time with a sensitive tummy, yeast infections, and the occasional skin issue. We visited the vet more times than I can count, but the symptoms would come back. That’s when I decided to take matters into my own hands.

In 2020, I switched her to a raw food diet, and the transformation was nothing short of remarkable. Her skin cleared up, her digestive issues improved, and her energy levels skyrocketed. This led me to get certified in canine nutrition through the Feed Real Institute, and to eventually move full time into bettering every pets’ health.

Over the past 3 years, I’ve also explored dog behaviour psychology and applied it to all the dogs that I’ve met and taken care of. When you take the time to understand both their behaviour and their diet, you can truly make a difference in their well-being.

My goal is to help as many pet parents discover the benefits of a fresh food diet and to understand what it means to have a nutritionally balanced meal.

If you’re looking for a friendly, well-rounded approach to your best friend’s health—one that goes beyond just food—I'm here to guide you. Together, we’ll work on a plan that suits your dog’s unique needs and help them live their best life.

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